Sam here! 👋🏼 I’ve been working in weddings for a long time and I will be the first to tell you that this industry moves SLOW when it comes to trends. AKA “new things” don’t pop up super often (and if they do, it was slowly forming from something else anyway).

HOWEVER, a few months ago I was sketching at a reception and met my first wedding content creator. If you’re like me and thought “Wtf is a wedding content creator?” then this is the blog post for you. Her name is Hannah Bruce and she graciously answered allllll of my questions so you can decide if having a content creator is right for your big day or weekend. Because I don’t know about you, but I was immediately intrigued, so let’s dive in:

What does a wedding content creator do?

As a wedding content creator it's my job to capture all the raw, candid, and unseen moments. I also capture all the details that the couple spent hours upon hours planning that they might not even see or fully be able to take in on their wedding day. I film everything vertically on an iPhone so it's perfectly formatted to share on the couple's social media. I deliver all the raw footage as well as edited videos the day after their wedding so all the couple has to do is hit post!

I think it’s also important to note that a content creator has no intention of replacing your photographer or videographer and should not be treated as such. They are there to capture moments for your social content and aspects of the wedding that you as the couple have missed (i.e. guests interacting with any entertainment, their reactions to dances/food/decor, cocktail hour, etc)

What value does this bring to a wedding experience?

I give couples another way to remember their wedding to the fullest. Having someone dedicated to taking videos for you to look back on allows your guests to be guests and you and your bridal party to be fully present. So often the day after the wedding, the couple doesn't have any footage from the day before and they have to wait several weeks for their photographer or videographer to send the final edits. And having edited videos to easily share on social media the next day is just icing on the cake!

Who is the ideal client for this service?

Any couple that wants those candid, behind the scenes moments and/or videos to share on Instagram or TikTok. I approach each wedding differently, so if you're into making fun/trending videos for social media, I'm here for you! And then I also have couples who are less interested in posting and just want to see their wedding from a different angle and have those memories captured.

What end product do couples receive and how long does it take?

The couple will receive all the raw video clips which are sorted into folders (ie. getting ready, ceremony, cocktail hour, ect.). As well as edited videos (between 2-3 depending on the package they choose) and before the wedding we decide what kind of edited videos they'd like to recieve. Everything is delivered via Google Drive the day after the wedding!

What’s the ballpark cost to hire a content creator?

Between $800-$2000 depending on how many hours, the season, and year.

(Note: this does not include travel fees)

Could vendors also hire you?

Yes!! I'm available for anyone and everyone's content creation needs!

(Fellow vendors: if you’re like me and find it next to impossible to get content of yourself working, this is your solution!)

Hannah is based in DC and is also a professional ballet dancer! She married her high school sweetheart in 2020 and has since built a social media presence sharing tips, tricks, and inspo about all things wedding related. This past year she launched “To Have & To Post”: her wedding content creator service. Be sure to follow her on Instagram and TikTok @hannahraybruce and her content creator page @tohaveandtopostweddings.

I recently made a reel using all video content from the wedding we worked together! Click here to check it out on Instagram

So, engaged couples, what do you think about this service and would you have it at your wedding? Let me know!

Samantha Shammas, Author and Owner of SamiaLynn